Vision and Mission

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It Takes A Village (iTAV) App recognizes the unique and time-consuming challenges of 200,000 Ontario based caregivers navigating Dementia care. As Dementia symptoms advance and new behaviours with long-term impacts surface, easily accessible solutions are needed quickly.  iTAV provides easily accessible care solutions and effective tips to assist in facilitating a rich and full life for aging patients.

Vision Statement Options

  • Person-centred Dementia care with heart

  • To become the number one resource for caregivers of Dementia patients in Ontario

  • Reliable access to quality of life care for Dementia patients

Mission Statement Options

  • Empowering Dementia patients to lead rich and fulfilling lives through our proprietary It Takes A Village (iTAV app)

  • Providing intuitive access to healthcare services for Dementia patients and their caregivers

  • Providing vulnerable people, and their caregivers, with the opportunity to build a rich and fulfilling life

TARGET AUDIENCE

Primary Target Market: Caregivers of those suffering from Dementia

Secondary Target Market: Health Care Professionals, Hospitals, Insurance companies, Social Workers, and other health care influencers

Geographically: Residents of Ontario ( over 200,000 informal caregivers in Ontario providing care for aging adults)

Gender: Around 64 per cent of people diagnosed with Dementia are women (Source)

Medical Condition Based: “It is estimated that close to 228,000 Ontarians are currently living with dementia. As Ontario’s population ages, it is expected that these numbers will rise to 255,000 people in 2020 and over 430,000 people by 2038. While Dementia is most common among people over the age of 65, almost seven per cent of Dementia diagnoses in Ontario are made in people between 40 and 65 years old.” (Source)

Age Based:

Caregivers of Dementia Patients – Spanning from Millennials (born 1980-2000) to Baby Boomers (born 1946-1965)

Patients in need of care – Baby Boomers (born 1946-1964), The Silent Generation (born 1925-1945)

Patients suffering from early onset Dementia – Generation X (Born 1965-1979)

Psychographic segmentation of caregivers (dividing your market based upon consumer personality traits, values, attitudes, interests, and lifestyles). Time starved people often balancing life with career, aging parents, and young children. Those who consider themselves early adopters of technology.

CORE VALUES

Dependability

Empowerment of individuals

Foster trust and mutual respect

Value strengths and support differences

Open-mindedness

Consistency/Efficiency

Accountability

Nicole Bryczkowski